Invest with greater confidence.
Make clearer choices about which brands, audiences, channels and activities deserve your marketing dollars.
EFFECTIVENESS FOR CANADIAN MARKETERS
Build stronger brands.
Drive better business results.
EffectiveGrowth turns the evidence behind brand growth, advertising effectiveness and marketing ROI into clear, practical tools your team can put to work in just a few hours.
See Ways to Work TogetherWHY EFFECTIVEGROWTH
Make marketing work harder.
EffectiveGrowth gives your team data-driven principles that help navigate their most important marketing decisions.
Get more from your advertising.
Use evidence to improve briefs, creative decisions and media choices.
Know what is really driving growth.
Measure marketing more effectively and decide what to do next.
Build the business case for marketing.
Connect investment to growth, profit and the business outcomes your CFO, CEO and leadership team care about.
HOW EFFECTIVEGROWTH HELPS
Training
Marketing Effectiveness 101
A fast, practical introduction to the research behind brand growth, advertising effectiveness and marketing ROI, delivered as a keynote, lunch and learn, or team session. Your team leaves with principles they can use immediately to make sharper decisions about investment, targeting, creative, media and measurement.
Half-Day Masterclass
A deeper dive into a broader set of marketing effectiveness topics, with more time spent on what the research shows, what it means and how to apply it. Your team leaves ready to think differently, evaluate agency recommendations and put marketing dollars behind the choices most likely to drive growth.
Full-Day Workshop
An immersive working session that combines marketing effectiveness principles with hands-on exercises using your own brands, plans and business challenges. Your team applies the learning, refines their plans, discusses and builds on those changes together, and leaves with stronger plans they can act on immediately.
Looking for training in the fundamentals of brand management?
Training can also be tailored around brand strategy topics such as segmentation, targeting, positioning, analysis, setting objectives, brand architecture and measurement.
Advisory
Marketing Effectiveness Audit
A structured review of your marketing strategy and how you allocate investment, develop creative, plan media and measure results. You leave with a clear view of what is working, where money is being wasted or underused, which decisions are limiting growth, and the highest-priority actions to take next.
Project Advisory
Custom support built around a specific business problem your team needs to solve, from growth strategy and investment decisions to creative, media or measurement. EffectiveGrowth brings evidence, an outside perspective and clear recommendations designed around your business.
Fractional Partner
Ongoing marketing effectiveness support for teams that need experienced input across planning, investment, creative, media and measurement, without adding permanent headcount. EffectiveGrowth works alongside your team to sharpen priorities, build stronger plans and bring more rigour to the decisions that shape how marketing dollars are spent.
WHAT MARKETING LEADERS SAY ABOUT ANDREW
“I had the privilege of working alongside Andrew for over five years, and can confidently say he is one of the most talented educators I’ve ever met. A constant source of marketing knowledge with an incredible curiosity and passion for learning, Andrew has a unique ability to make even the most complex concepts clear, engaging and memorable. His training had a lasting impact on both me and our team. Years later, I still find myself applying the principles and insights he taught us. I am a stronger, more thoughtful marketer and leader because of Andrew, and I’m incredibly grateful for everything I learned from him.”
“The team thoroughly enjoyed Andrew’s session. His approach to measurement and brand effectiveness is incredibly relevant, grounded in his extensive brand and client experience. He has a way of making complex topics both entertaining and easy to understand, which really resonated with the team.”
“Andrew brought thoughtful perspectives, grounded in facts, data, and experience. His methodical thinking, rational approach, and ability to cut through complexity helped me and other leaders make better decisions.”
“Andrew has a rare talent for turning marketing theory and data into simple, actionable strategies that inspire and empower marketers at every level. His engaging facilitation style builds both confidence and capability, ensuring participants walk away with clear, practical tools they can immediately use to elevate their brand plans.”
“Andrew makes marketing science concepts and frameworks easy to understand and apply. He connects the thinking back to real brand and portfolio challenges, helping teams focus on the decisions that will actually move the business. His facilitation style creates strong engagement and keeps the conversation practical. Using familiar, real-world examples, he helps marketers get out of the internal company lens and think more like a consumer.”
“I had the privilege to be mentored and coached by Andrew for 10 years. He has the ability to understand the problem, simplify it, break down barriers and provide solutions for the best way to approach. Andrew’s training is practical and can be easily applied to your everyday work as a marketer. He is insightful and so well informed on how to drive the business and make decisions that balance the short-term and the long-term.”
ABOUT
About Andrew
Marketing experience
Andrew has more than 20 years of experience building brands and improving marketing effectiveness at Labatt / AB InBev, PepsiCo and Hershey. His experience spans brand management, portfolio strategy, innovation, media, communications and measurement, with responsibility for global brands and significant marketing investment.
Teaching experience
Andrew spent five years as a Professor of Advertising at Sheridan College and is certified as an Adult Educator. He has extensive experience designing and facilitating learning for marketers, with a focus on making complex ideas clear and relevant.
Training & qualifications
- WARC Master of Advertising Effectiveness
- MiniMBA in Brand Management
- Post-Graduate Certificate in Adult Education, Seneca College
- Bachelor of Commerce in Marketing and Economics,
McMaster University
Start a conversation
Have a marketing challenge, training need or business question you want to work through? Share a little about what you’re trying to solve, and Andrew will get back to you.